From a former steel foundry in Solingen emerges Urban Utopia – a temporary cultural space brought to life through the shared vision of a group of friends, supported by an FSI initiative and various local associations and grants.
Urban Utopia stands for transformation, openness, and community. It’s a place for cultural exchange, shaped by diverse events and collaborations with local organizations. Even before the physical space took form, the identity needed to communicate key values: inclusion, culture, connection, and shared possibility.
The design creates a calm, minimal framework that invites open encounters.
A modern, friendly logo and the signature color butter yellow add warmth and accessibility. Clear, readable typography ensures the identity remains inclusive and easy to engage with across all platforms.