Svenja Völker
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ABOUT

S. Label brings handcraft into the present –where true luxury lies in time, skill, and authenticity. Every hand-crafted piece is a statement of quality and dedication, merging tradition with a fresh, contemporary aesthetic.
CONCEPT

The brand’s visual identity embraces strong contrasts, clean lines, and contemporary minimalism. Photography captures the tactile beauty of knitwear in raw yet refined, high-contrast imagery, set in youthful, unexpected contexts that challenge traditional views of handcrafted fashion.

The logo embodies this balance – bold, timeless, and progressive – complemented by product tags, each carrying a meaningful message.
Corporate Design
Layout